Norm

Mom-founded with a passion for nourishing food.

Norm started as a personal journey of healing—a journey rediscovering food as a source of connection and fulfillment after years of struggling with an eating disorder. Turning to whole, natural ingredients, I discovered how profoundly our food choices impact not just our bodies but our minds, too. This transformation became the foundation of Norm: a mission to help others experience that same energy shift and the reminder that joy is a nutrient too.

For years, I was obsessed with how food affected my size rather than how it made me feel. My turning point arrived when I let go of guilt, stopped counting calories, and began listening to my body. This journey of rediscovery led me to the joy of eating whole, real food—igniting a deep passion for cooking, experimenting with new recipes, and embracing the creative process of preparing meals. Today, I view food not as a source of restriction, but as a source of energy, connection, and empowerment.

I believe food should be about abundance and well-being. At Norm, we celebrate diverse eating styles and understand that everyone’s journey is unique. While plant-forward foods are the foundation of what we share, we embrace a balanced approach that honors individual needs and preferences. We take a non-judgmental approach to food and encourage you to nourish your body in a way that feels good for you. Whether you’re enjoying a quick snack or preparing for a busy week, Norm is here to make eating well simple, satisfying, and joyful.

Let’s reimagine what food can truly be: a way to reconnect with ourselves, fuel our best days, and nourish both body and mind. Together, we can create a happier norm.